Dive deep into your traffic sources and understand how they’re affecting your bottom line. Identify traffic sources positively and negatively impacting Customer Lifetime Value (CLTV). Use this dashboard to evaluate traffic sources using both "early-" and "late- indicators" to help solidify your assessment.
Eliminate traffic sources because of poor performing measures, including:
In-trial Cancellation Rate
Customer Lifetime Value (CLTV)
Refunded Revenue Rate
Emulate traffic sources that generate higher value customers.
Data Elements & Measures
The following data elements and measures are shown on the Traffic Source Quality dashboard. For comprehensive definitions of data elements and measures, please reference the Glossary of Measures.
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