Updated:  11/20/2019

 

Objective

Dive deep into your traffic sources and understand how they’re affecting your bottom line. Identify traffic sources positively and negatively impacting Customer Lifetime Value (CLTV). Use this dashboard to evaluate traffic sources using both "early-" and "late- indicators" to help solidify your assessment.

Potential Actions

  1. Eliminate traffic sources because of poor performing measures, including:

  • Fraud Percentage

  • In-trial Cancellation Rate

  • Rebill Rate

  • Customer Lifetime Value (CLTV)

  • Chargeback Rate

  • Refunded Revenue Rate

  1. Emulate traffic sources that generate higher value customers.

 

Data Elements & Measures

The following data elements and measures are shown on the Traffic Source Quality dashboard. For comprehensive definitions of data elements and measures, please reference the Glossary of Measures

 

Additional Resources

You may find the following Help Center articles relevant to Analytics helpful.

  1. Glossary of Measures

  2. Glossary of Terms

  3. How to use Filters

  4. Analytics Vs. Reports - Data Calculation Methodology

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