November 5, 2010

Overview

The Sales Report by Prospects provides you the total number of prospects, initial customers, the conversion rate, and the average revenue per order at the campaign level, based on the date range you select. 

Potential Actions

Use the Sales by Prospects report to help with the following activities:

  • Identify potential customers that abandoned (for whatever reason) so you can re-market to them to attempt to convert them into customers.

Data Elements & Measures

The following data elements and measures are shown on the Sales by Prospects report. For comprehensive definitions of data elements and measures, please reference the Glossary of Measures..

Additional Resources

You may find the following Help Center articles relevant to Analytics helpful.

  1. Glossary of Measures
  2. Glossary of Terms
  3. How to use Filters
  4. Analytics Vs. Reports - Data Calculation Methodology
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