April 15, 2019

Overview

The Risk-Free Trial Consent dashboard allows you to report and analyze customers that have and have not consented to be charged full price for risk-free trial offers. Use it analyze future rebill orders where consent is required, sent, received and waiting in the context of the number of initial orders.

What is a Risk-Free Trial? 

A risk-free trial leverages the negative option billing model, whereby a merchant sells a good or service at a nominal or “free” price to a consumer. The merchant requires the consumer give payment information upfront to receive the trial product and bills the consumer on a future date, unless the consumer proactively cancels their subscription.

  • For more information on the Mastercard Negative Option Billing Standards in sticky.io, click here.

Potential Actions

Use the Risk-Free Trial Consent dashboard to:

  1. Determine the number of orders that need to be cleared for consent prior to billing cards so you can take the appropriate actions to optimize billing success ratio.
  2. Analyze past consent authorizations to help predict future consent authorization success. 

Data Elements & Measures

The following data elements and measures are shown on the Risk-Free Trial Consent dashboard. For comprehensive definitions of data elements and measures, please reference the Glossary of Measures. 

Additional Resources

You may find the following Help Center articles relevant to Analytics helpful.

  1. Glossary of Measures
  2. Glossary of Terms
  3. How to use Filters
  4. Analytics Vs. Reports - Data Calculation Methodology
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