What Is Blacklisting?

Blacklisting is a way to proactively block orders from fraudulent customers, spammers and other malicious customers based on chosen criteria. For example, blacklisting can be accomplished within the sticky.io platform based on a range of IP addresses.

How Blacklisting Can Help Your Business

Blacklisting can help you protect your business from unnecessary declines, fraudulent purchases and more.

Effectively using the Blacklisting feature as a part of the sticky.io platform can enhance your MID health, reduce the prevalence of fraudulent transactions and help cut down on trial, discounting or return policy abuse.

How Blacklisting V2 Works

From the Home page of the sticky.io Core platform (CRM), navigate to Customers > Black List V2.

From here, you'll be able to see your configured Blacklist rules.

Firstly, we will ensure that Blacklisting V2 is enabled using the toggle in the upper right-hand corner of the display. This will disable the existing Blacklist feature (Version 1 or V1). This feature offers the capacity to blacklist offers after they have been created, but not the capacity to proactively blacklist orders before they have been created. Inversely, Blacklisting V2 does not offer the ability to blacklist orders after they have been created.

Open the Actions dropdown and select Add New.

Add a Name and Description for your Blacklist ruleset. These are required fields, but they are for your company's internal use and not visible to customers.

Once satisfied with your selections, click Save.

Next, click Add New Rule within the Rules box towards the bottom of your display. Multiple Blacklist rules can be configured for a single Blacklist ruleset.

Rules can be applied at the Prospect and Order levels.

Rules can be built around Exact Matches to your specified criteria OR based on advanced criteria (range, subnet/MASK or regex).

The following rule types are available at the Prospect level:

  • Email

  • IP Address

  • Phone

  • Address

  • API Payload

The following rule types are available at the Order level:

  • Email

  • IP Address

  • Phone

  • Address

  • API Payload

  • BIN number

  • Card number

  • Number of declines (within specified duration)

Specify your desired criteria and once satisfied, click Save.

Advanced Blacklisting Criteria

For Email-based blacklisting, prospects can be blacklisted based on domain or regex.

An example of domain-based blacklisting would be blacklisting all orders placed using emails that contain the string "gmail.com".

For IP Address-based blacklisting, prospects can be blacklisted based on range, regex, subnet/MASK or Geo Location (Example: City, country and zip).

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