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There are only two ways to increase Earnings per Click (EPC), including (1) Increase Payout/CPA or (2) Increase Conversion Rate. By leveraging the functionality in the Conversion Rate dashboard, you can arm yourself with the other option to increasing EPC -- Conversion Rate. Read how to <a href="https://support.sticky.io/en/articles/3779701-configure-advanced-tracking" rel="nofollow noopener noreferrer" target="_blank">Configure sticky.io Advanced Tracking</a> so you can take advantage of the Conversion Rate dashboard.

Make changes (A/B or multivariate testing) to see how it impacts conversion rate.

1. Monitor page performance.
2. Make changes (A/B or multivariate testing) to see how it impacts conversion rate.

The following data elements and measures are shown on the Conversion Rate dashboard. For comprehensive definitions of data elements and measures, please reference the <a href="https://support.sticky.io/en/articles/2962307-glossary-of-measures" rel="nofollow noopener noreferrer" target="_blank">Glossary of Measures</a>. 

You may find the following Help Center articles relevant to Analytics helpful.

<a href="https://support.sticky.io/en/articles/2962307-glossary-of-measures" rel="nofollow noopener noreferrer" target="_blank">Glossary of Measures</a>

<a href="https://support.sticky.io/en/articles/2962350-glossary-of-terms" rel="nofollow noopener noreferrer" target="_blank">Glossary of Terms</a>

<a href="https://support.sticky.io/en/articles/3730523-how-to-use-filters" rel="nofollow noopener noreferrer" target="_blank">How to use Filters</a>

<a href="https://support.sticky.io/en/articles/3723632-analytics-vs-reports-data-calculation-methodology" rel="nofollow noopener noreferrer" target="_blank">Analytics Vs. Reports - Data Calculation Methodology</a>

1. <a href="https://support.sticky.io/en/articles/2962307-glossary-of-measures" rel="nofollow noopener noreferrer" target="_blank">Glossary of Measures</a>
2. <a href="https://support.sticky.io/en/articles/2962350-glossary-of-terms" rel="nofollow noopener noreferrer" target="_blank">Glossary of Terms</a>
3. <a href="https://support.sticky.io/en/articles/3730523-how-to-use-filters" rel="nofollow noopener noreferrer" target="_blank">How to use Filters</a>
4. <a href="https://support.sticky.io/en/articles/3723632-analytics-vs-reports-data-calculation-methodology" rel="nofollow noopener noreferrer" target="_blank">Analytics Vs. Reports - Data Calculation Methodology</a>

Overview

Data Elements & Measures