November 27, 2018 18:06


There are only two ways to increase Earnings per Click (EPC), including (1) Increase Payout/CPA or (2) Increase Conversion Rate. By leveraging the functionality in the Conversion Rate dashboard, you can arm yourself with the other option to increasing EPC -- Conversion Rate. Read how to Configure Advanced Tracking so you can take advantage of the Conversion Rate dashboard.

Potential Actions

Use the Conversion Rate dashboard to:

  1. Monitor page performance.

  2. Make changes (A/B or multivariate testing) to see how it impacts conversion rate.

Data Elements & Measures

The following data elements and measures are shown on the Conversion Rate dashboard. For comprehensive definitions of data elements and measures, please reference the Glossary of Measures

Additional Resources

You may find the following Help Center articles relevant to Analytics helpful.

  1. Glossary of Measures

  2. Glossary of Terms

  3. How to use Filters

  4. Analytics Vs. Reports - Data Calculation Methodology

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