With sticky.io's Salesforce Commerce Cloud cartridge, you have the freedom to create seasonal offers that help you offer a special selection around the holidays or throughout the calendar year based on new supply.
In this article, you and I will take a deep dive into understanding what seasonal offers are and how to create them using the sticky.io cartridge.
The following articles will walk you through the process of creating standard or prepaid offers.
Step 2B — Creating a Prepaid Offer
Without further ado, let's begin!
Creating a Seasonal Offer
To begin, we'll start by logging into our Salesforce Commerce Cloud Business Manager and selecting the site of interest.
Next, we will open up the Merchant Tools dropdown. Within the sticky.io section, we will select Offer Configuration.
Here, you'll be able to see information about your created offers with the capacity to sort by offer name, type, prepaid status (Y/N), recurring type, trial status (Y/N), expiration status (Y/N) and the date of the last update.
Next, we will open up the Actions dropdown and select Add to create a new billing model.
Select an offer type from the on-screen dropdown menu.
For this example, we will create a Seasonal offer.
Select the billing models that you would like to associate with your offer by checking the corresponding boxes with the Add Options submenu.
For this example, we have selected a standard 30-day billing model that we created earlier on.
You can select different billing models that are relevant to your use case and continue following along with us.
Since we will be configuring promotional pricing through the native SFCC promotions menu, we will leave our discounting options blank here.
Recurring
When it comes to seasonal offers, you are able to define a different product to be received for each billing cycle.
We can specify products for inclusion in the subscription chain by adding next cycle products and specifying which products to include.
Adding an Available On date allows you to ensure that orders are not placed for products that are not yet in stock.
When consumers place a new order, sticky.io will determine which product should be received by the consumer based on the Available On date and the placement date of the order.
Please note that by default and without the addition of Available On dates, products will be received in the order they are positioned in.
After the final cycle, the subscription chain will restart from the beginning.
Once satisfied with our selections, we will Save to preserve them.
Allowing Customers to Prepay
Seasonal offers can be configured to allow consumers to prepay for multiple orders at a time. Within the Prepaid field, we can specify the number of orders that customers can prepay for and the discount they will receive. Simply use the on-screen fields to specify your desired offer terms.
An example offer is pictured below where consumers can prepay for 6 orders for a discount of 10% off. Consumers will be billed up-front for 6 orders at once, but will be shipped their orders according to our defined schedule. In this case, the offer is associated with our 30-day billing model so consumers will receive their orders every 30 days.
As the merchant, you can choose what happens after the prepaid term ends. Available options are pictured below:
If you elect the Renew the subscription - bill prepaid amount and continue shipping option, the prepaid chain will repeat exactly as it was started. Consumers will be billed the same amount they were billed at the start of the chain and their shipments will continue on the specified schedule.
With this option, shipping can be configured to be prepaid (base shipping cost x number of cycles). By default, product costs are paid upfront, but shipping charges are applied and charged with each newly shipped order. This offer can also be configured to charge the initial shipping price on renewal.
If you elect the Renew subscription - convert to standard offer option, the prepaid chain will terminate after the specified numbers of shipped orders and convert to a standard offer. Consumers will be charged the regular product price and will be billed and shipped product on your specified schedule.
With this option, shipping can be configured to be prepaid (base shipping cost x number of cycles). By default, product costs are paid upfront, but shipping charges are applied and charged with each newly shipped order. This offer can also be configured to charge the initial shipping price on renewal.
If you elect the Stop subscription option, the consumer will no longer be billed and will no longer receive shipments after the prepaid subscription chain ends.
With this option, shipping can be configured to be prepaid (base shipping cost x number of cycles). By default, product costs are paid upfront, but shipping charges are applied and charged with each newly shipped order.
As the merchant, you can also choose how to handle cancellations on prepaid orders.
By default, cancellations will result in the remaining shipments staying active, but the subscription chain will be placed on hold after the end of the prepaid term. Alternatively, cancellations of prepaid subscriptions can result in the cancellation of the remaining shipments. With this selection, refunds must be applied manually.
You will have the option to decide whether or not to send order notifications on $0 prepaid orders.
Lastly, you can decide whether or not to allow refunds on prepaid orders. By default, refunds are allowed.
Once satisfied with our selections, we will Save to preserve them.
Congratulations! You're now an expert on creating seasonal offers using the sticky.io cartridge for Salesforce Commerce Cloud.