sticky.io

Dive deep into your traffic sources and understand how they’re affecting your bottom line. Identify traffic sources positively and negatively impacting Customer Lifetime Value (CLTV). Use this dashboard to evaluate traffic sources using both "early-" and "late- indicators" to help solidify your assessment.

Eliminate traffic sources because of poor performing measures, including:

1. Eliminate traffic sources because of poor performing measures, including:

- Fraud Percentage
- In-trial Cancellation Rate
- Rebill Rate
- Customer Lifetime Value (CLTV)
- Chargeback Rate
- Refunded Revenue Rate

Emulate traffic sources that generate higher value customers.

1. Emulate traffic sources that generate higher value customers.

The following data elements and measures are shown on the Traffic Source Quality dashboard. For comprehensive definitions of data elements and measures, please reference the <a href="https://support.sticky.io/en/articles/2962307-glossary-of-measures" rel="nofollow noopener noreferrer" target="_blank">Glossary of Measures</a>. 

You may find the following Help Center articles relevant to Analytics helpful.

<a href="https://support.sticky.io/en/articles/2962307-glossary-of-measures" rel="nofollow noopener noreferrer" target="_blank">Glossary of Measures</a>

<a href="https://support.sticky.io/en/articles/2962350-glossary-of-terms" rel="nofollow noopener noreferrer" target="_blank">Glossary of Terms</a>

<a href="https://support.sticky.io/en/articles/3730523-how-to-use-filters" rel="nofollow noopener noreferrer" target="_blank">How to use Filters</a>

<a href="https://support.sticky.io/en/articles/3723632-analytics-vs-reports-data-calculation-methodology" rel="nofollow noopener noreferrer" target="_blank">Analytics Vs. Reports - Data Calculation Methodology</a>

1. <a href="https://support.sticky.io/en/articles/2962307-glossary-of-measures" rel="nofollow noopener noreferrer" target="_blank">Glossary of Measures</a>
2. <a href="https://support.sticky.io/en/articles/2962350-glossary-of-terms" rel="nofollow noopener noreferrer" target="_blank">Glossary of Terms</a>
3. <a href="https://support.sticky.io/en/articles/3730523-how-to-use-filters" rel="nofollow noopener noreferrer" target="_blank">How to use Filters</a>
4. <a href="https://support.sticky.io/en/articles/3723632-analytics-vs-reports-data-calculation-methodology" rel="nofollow noopener noreferrer" target="_blank">Analytics Vs. Reports - Data Calculation Methodology</a>

Data Elements & Measures